A seasoned dealers to pick up new product packagingcan judge how the market performance, therefore,enterprises must use to packaging design to complete itsproduct promotion and brand building. Packaging designhas been integrated into our lives, the packing of the goods directly affect sales, can be said that the commodity packaging has decided the consumer behavior, consumers to buy or not so, packaging toattract consumers? The Changsha beauty brand planning company designers to talk about his own views.
Only the packaging to the comprehensive use of color,shape, material and other elements, also demonstrates the connotation and information products, brandenterprises, products and highlights the common interestsof consumers, consumers to form a more visual impact,which affects the consumer to the product and theenterprise impression, make the product out on the shelves, the effective completion of attracting consumersto. In the great wealth of goods, consumer products for each attention time is very short, we must seize the consumer's eyes swept from the shelves of the moment.Product packaging design is first of all show sales, attract consumers to bear the main features. Changsha beautystylist points out, packaging design to attract consumers,do the packaging design should follow the following points:
A, product packaging is to consumers as the center, to meet the needs of different consumers, for consumers at the same time affinity, packaging design is a kind ofaffinity.
The two century, entered the era of consumer brands,and entered the era of personal consumption, consumers simply do not buy goods in order to meet the material needs, and more value of goods can bring their ownpersonality and meet the spirit of joy, this is expressed in the sensory packaging. Packaging as the external manifestation of a brand, is the enterprise want theirbrand to the consumer what kind of feeling. Thedifferences and the resulting performance of the "brand features", make it become the dominant factor in attracting consumers. Packing the material and spiritual benefits that consumers buy things, represented on the packaging of the brand to create a brand in the mind, fully demonstrated the connotation of brand design. If the connotation is not prominent or not, consumers hear, seepackaging produced no Lenovo, which makes the brand become passive water, packaging design is a kind ofbrand strength.
Core three, packaging is not only reflected in the appearance of the image, it is important to show thefusion between personality and affinity, the culture by carrying out an effective display, packaging design is a kind of cultural force
Packaging is not four, a product requires only a beautiful design, more can let the will to speak their own products,the product function characteristics, to a proper extentrepresented, the display in front of consumerscommunication capacity, a direct impact on product performance situation in the market is good or bad, "show lack of judgment" is as a joke, the errors of packaging function that is "Du", the reason is that only "Magnoliacabinet", then "smoked in Guangxi pepper", and"decorated with exquisite packaging box jewelry" (DU)"Mask" box Jumbo sheen. No wonder people in Zhengdoesn't love treasures and beauty case. Although the success of attract the consumers, buy the packing designis the product to left, lies in the core of packaging designis not an outstanding performance of Pearl (product)appeal, this product packaging is also a failure. Now consumers are not 'show lack of judgment', the beerbottle away, away, also need to let consumers seepackaging design, can completely understand thefunction and characteristics of the product. Packaging design is a kind of recognition.
Packaging design is no longer considered is a waste of resources, marketing strategy to be an important part of.Therefore, the packaging design in marketing strategyplays a more and more important role, was given a more functional, want to make their own product packaging design has a good performance in the market, thepackaging design must reflect the intention of marketing.